lights, footpaths and high rise building are all you can see alongside the
roads in Noida. But with car branding, Noida roads
become colorful and attractive. Taxis or cabs painted with vibrant colours
and eye catchy visuals gives otherwise monotonous roads a new vibe. The
onlookers as well as the cab riders are inevitably attracted to the visuals.
More and more brands are making car branding a part of their outdoor
advertising campaign owing to the numerous benefits it has over other outdoor advertising mediums.
How car branding can pump your sales?
current times where the sale shelf is full of new as well as established
brands, it takes a lot of effort to convince the consumer, that the product or
service presented is unique. To lure the consumer for picking your brands over
others needs smart advertising. Smart advertising is incorporating covert as
well as loud brand messages in the advertising campaign so that the consumer is
well aware about the brands and its benefits.
Car branding has a
unique approach because:
yet impactful: car
branding is not in-to the face advertising. It becomes a part of the
audience’s routine when they ride a taxi or are standing ideally on the
roadside. By seeing the visuals, the consumer is informed about the
existence and benefits of the brand advertised.
consumer has the power in hands, he can change the TV channel to avoid
ads, turn over the pages of magazine and newspaper but he cannot avoid if
something lies in front of his eyes. Cab branding especially in-car
branding is unavoidable in nature; the rider will definitely see the ad
that is paced on the car seats or is playing on the LED screen.
Interactive: With car branding the brands can interact with audience directly. Brands like One Plus, Kellogg’s Cornflakes, Huawei, e-bay and many more have offered free samples of products, service experience, demos etc while they are riding the cab to give the consumer an insight of the brand
the ride time, higher the brand exposure: As Noida is
close to cities like Delhi, Ghaziabad and Gurgaon, minimum of 45mins ride
is booked by a rider. This ride time can be very well utilized by the
brands to engage with the target audience and turn them into potential
target audience: The riders of private cabs of Noida are
mostly professionals, business delegates or people of upper middle class
category as Noida is business and IT hub. They are
decision makers and have high purchasing power.
Cab culture: With
private cab services like OLA and UBER offering
personalised rides, these cab services are high in demand in Noida.
OLA and UBER both offer luxury and economy rides. They also facilitate
consumers with cashless payments, in-car entertainment, cab share options,
which make cabs as the most preferred travelling mediums over other public
So, if you think that your brand needs a boost than you must go
the cab branding way