In literal terms ‘UBER’ means something extra-ordinary or supreme. But for Hyderabad people Uber is synonym to ‘Uber cab services‘. Uber is the most popular cab service used by people of Hyderabad for daily travel needs. Uber is operating in this city for long now and the popularity has escalated due to quality service in terms of cars, drivers, ease of booking and timely arrivals. Keeping in mind the increasing demand of cab services, advertisers took advantage of this travel medium and started to turn them into outdoor promotion tools. Now, the brands move on wheels garnering audience’s attention from wherever it goes via Vehicle Branding.
Hyderabad is a hi-tech city with IT firms, educational institutions and entertainment and food outlets being the landmarks of the city. With cab branding the roads of Hyderabad too have got a vibrant look. The brands put up flashy ads with bold colours and attractive creative to lure the target audience and leave a long lasting image in their minds. Brands like subway, Airtel, Ultra-Tech cement and many more have taken the full advantage of car branding and the results have been higher brand awareness and increased sales.
How to do the cab branding in Hyderabad?
compelling cab branding, follow these steps:
Research: To begin
the branding, do an intensive research on which cab service is popular in
the city. Contact the cab service and find out the legal formalities,
permissions required and rates of advertisement they offer.
promotion pattern: The brands must be clear on the fact that whether
they wish to use cab branding as a part of their bigger advertising
campaign or wish to use it as a standalone promotional tool. In both the
cases the approach and appeal of the car ads would be different.
the best in the city: It is important to hire an ad agency that
delivers the best creative and practical services in Hyderabad or any
other city where the car branding is intended. TheMediaBazaaris
an outstanding ad agency that offers unique outdoor advertising solutions
for Hyderabad as well as other cities in India at best rates in the
samples and offers: Entice the riders by offering them samples, demos
and in-hand experience of the product while they are riding the cab. This
will let the brands interact with audience directly.
Duration: To book
cabs for cab branding purposes
you must be clear on the duration of the ad campaign. To generate desired
results, one must book a fleet of 10-15cabs for at least a month. The
duration will determine the reach and visibility of the displayed ad.
Longer the duration, higher will be reach and visibility of the brand.
it luxury brand or economic brand, anyone can make use of car branding by
choosing different car models for branding purposes. For instance, luxury
brands can make use of luxury car models like SUVs to promote themselves
while economic brands can use car models like Alto, i10, Indica etc to
target specific audience.
executed car branding is
a sure shot formula for higher brand awareness and greater reach and