Mall culture is rocketing in India at rapid pace. Today, numerous malls are mushrooming in every major parts of Indian cities making way for Tier 2-Tier 3 cities as well. This exponential growth of malls in the country marks the significance of mall marketing and advertising in India.Shoping Mall Advertising when coupled together with other outdoor tools of advertising can produce wonderful results.Indian Mall advertisers boast of targeting more convertible target base.
Benefits of OOH Hoardings
- On an average being spends a 3rd of his life outdoors.
- Total Reach: Out Of Home Advertising impacts large sections of population providing mass coverage and outstanding reach.
- Directional: Billboards may be used as directionals, citing the locations of your business.
- Sustained awareness: outside generates recurrent exposure, delivering your message over and another time.
- Outdoor advertising is that the oldest type of advertising. The outside media includes outside advertising in many forms- like posters, billboards in Shoping Mall, hoardings, unipoles, translights etc. These may be stated because the ancient media choices. Where as, the globe of out of doors advertising includes of rather more. There square measure non-standardized signs like wayside signs, route advertising and innovative mediums like transit advertising,Shoping mall advertising etc. that every one return underneath outdoors’ domain. Hence, evolving a additional encompassing type of advertising known as Out-of-Home advertising (OOH)